When the price of Maotai broke through more than 2,000 yuan, on July 1, the stock price of Maotai also broke through the 100 billion mark. In this regard, Li Li, a well-known strategist in the liquor industry and founder of Chengdu Shangshan Brand Management Company, expressed his position that the rise of Moutai's share price and the enthusiasm of Maotai wine price may eventually turn into a "double kill" of stock price and wine price.Pieces may be confused by hot money and hot speculation.Measures to prevent cold and regulate the market in advance.
At the Maotai shareholders meeting, Li Baofang announced for the first time that he would irone the economic cycle through the construction of two finished goods warehouses. “Doing a wine bank is to run a bank”, Li Baofang believes that with finished product inventory, even if the demand is reduced by half, Maotai’s production will not be reduced by one bottle. He did not believe that the stored Moutai could not be sold.
Increase sales of direct stores. Li Baofang explained that consumers can't buy wine in self-operated stores, which is caused by two reasons. First, there are too few layouts, 33 self-operated stores in the country are in provincial capital cities; second, the amount of self-operated stores is too small, one year. It is 500 tons. This year, Moutai in Maotai Direct Store has increased to 1,600 tons and will increase. Through anti-corruption and investigation and punishment to ban illegal dealers, Moutai will recover 6,000 tons of Moutai, which will increase direct sales.
On June 12, at the symposium of the president of the Moutai National Distributors Association held in Danzhai County, Li Baofang clearly stated that he would ensure the completion of 2000 tons of Moutai by June 30 when he responded to the high price of Moutai. In the market, in the remaining 18 days of the first half of the year, we must ensure that the production and delivery volume of 100 tons per day can only be more or less.
After passing the sufficient information on the shipping source, Li Baofang hopes that the Moutai dealers in each province will put the stock wine on the market as much as possible. Yang Jianjun, deputy general manager of Maotai Group, also expressed his appeal to ban sales.
On July 4th, Moutai dealers in Chongqing and Jiangsu told reporters that in order to urge dealers to increase shipments, Moutai manufacturers informed that the distributors in the provinces and regions must be in the third and fourth quarters before June 30. Make a payment.