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茅台:第二轮经销商清理和抽查已开始

www.xahq.cn2019-07-26

北京正一堂战略咨询公司董事长杨光表示,白酒迎来了一个新的周期,由四个因素决定。

首先,CPI同比上涨。在通胀预期下,名酒的价格不会下降;

其次,随着消费的升级,白酒的分化正在发生,行业在品牌,质量和生产领域高度集中。

第三,在公司经历了“三公”消费调整和消化后,库存有所减少。

第四,尽管中等收入消费者的饮酒频率有所下降,但已经改为喝好酒。

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杨光认为,在着名葡萄酒的巨大机遇下,飞天茅台不会回落到800元,但现在2400,2500元以上不算太高,会不会被召回?这取决于对市场的准确把握以及茅台集团负责人所采取的态度。他认为,着名的葡萄酒大赛到现在,在营销,品牌定位和消费者培养到一定阶段,领导者的模式,战略思想,对企业发展的速度有很大的影响。

除了类似的隐含表达问题之外,对茅台的未来持乐观态度的人并不缺乏。

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该行业务部门的熊梅近年来梳理了茅台酒基本葡萄酒产量的数据,得出的结论是,由于2015年经销商数量和基础葡萄酒产量下降,今年茅台酒的业绩受到基酒库存的影响。预计明年更大,数量和价格都会增加。

特定业务层面的人越多,“五种口味”。一些当地酒厂老板听说经纪人预测,未来10年,肥田茅台每瓶将涨到4000元,对记者说:“哪种优质的茅台酒不卖几万元?”惊喜他转而担心投机和投机的大量资金将以一定的价格出售。将向市场供应大量积压的商品,价格将被粉碎。茅台镇的大小酒厂会受到影响吗?

When the price of Maotai broke through more than 2,000 yuan, on July 1, the stock price of Maotai also broke through the 100 billion mark. In this regard, Li Li, a well-known strategist in the liquor industry and founder of Chengdu Shangshan Brand Management Company, expressed his position that the rise of Moutai's share price and the enthusiasm of Maotai wine price may eventually turn into a "double kill" of stock price and wine price.

Pieces may be confused by hot money and hot speculation.Measures to prevent cold and regulate the market in advance.

At the Maotai shareholders meeting, Li Baofang announced for the first time that he would irone the economic cycle through the construction of two finished goods warehouses. “Doing a wine bank is to run a bank”, Li Baofang believes that with finished product inventory, even if the demand is reduced by half, Maotai’s production will not be reduced by one bottle. He did not believe that the stored Moutai could not be sold.

Increase sales of direct stores. Li Baofang explained that consumers can't buy wine in self-operated stores, which is caused by two reasons. First, there are too few layouts, 33 self-operated stores in the country are in provincial capital cities; second, the amount of self-operated stores is too small, one year. It is 500 tons. This year, Moutai in Maotai Direct Store has increased to 1,600 tons and will increase. Through anti-corruption and investigation and punishment to ban illegal dealers, Moutai will recover 6,000 tons of Moutai, which will increase direct sales.

On June 12, at the symposium of the president of the Moutai National Distributors Association held in Danzhai County, Li Baofang clearly stated that he would ensure the completion of 2000 tons of Moutai by June 30 when he responded to the high price of Moutai. In the market, in the remaining 18 days of the first half of the year, we must ensure that the production and delivery volume of 100 tons per day can only be more or less.

After passing the sufficient information on the shipping source, Li Baofang hopes that the Moutai dealers in each province will put the stock wine on the market as much as possible. Yang Jianjun, deputy general manager of Maotai Group, also expressed his appeal to ban sales.

On July 4th, Moutai dealers in Chongqing and Jiangsu told reporters that in order to urge dealers to increase shipments, Moutai manufacturers informed that the distributors in the provinces and regions must be in the third and fourth quarters before June 30. Make a payment.

xx与此同时,记者得知今年第二轮茅台经销商的清洁和抽查工作已经开始。更多的茅台酒销售将缓解市场的渴望,并使高档茅台酒降温。

“我宁愿每年赚几百万元,而且由于卖得很高,我不能成为一只大鸟。” 7月4日,一位江苏经销商告诉记者。

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